Nectraw
June 7, 2024
Urbanrise
October 15, 2024
Urbanrise, an innovative and forward-thinking real estate brand, is quickly becoming a prominent figure in the South Indian real estate market. Established by a group of enthusiastic and young professionals, Urbanrise is affiliated with the esteemed Alliance Group, which has completed more than 15,000 residential projects. With 72 million square feet in the pipeline and planning stages, and a real estate portfolio valued at ₹51,000 crores, Urbanrise is making notable progress in the sector. Backed by the top global banks, Urbanrise is acknowledged as one of the premier construction companies in Chennai and Hyderabad, ready for further expansion and achievement throughout South India.
Challenges we faced
Highlighting Grandeur and Ambition
With a vast collection of projects and lofty goals, Urbanrise sought a promotional video that could clearly showcase their grandeur, ambition, and the excellence of their projects. The task was to craft a story that highlighted the vastness of their operations while underlining their dedication to quality.Striking a Chord with the Brand Identity
As a brand on the rise, Urbanrise aimed to express their youthful vigour, innovation, and commitment to delivering superior homes. It was crucial that the video mirrored these fundamental principles and struck a chord with their intended audience.Engaging a Variety of Interests
The promotional video had to captivate a broad spectrum of interests, including prospective buyers, investors, and financial backers. Striking a balance between the technical details of real estate development and a compelling, relatable narrative was essential for the video’s success.What we did
In-Depth Understanding for Urbanrise
We started by exploring Urbanrise’s brand narrative, grasping their vision, and examining how they position themselves in the market. This process enabled us to create a promotional video idea that celebrated their accomplishments, displayed their bold projects and was in harmony with their brand essence.Visually Captivating Creation
We employed sophisticated filming methods to capture the splendor of Urbanrise’s developments, the detailed planning that goes into them, and the contemporary style that characterizes their work. Every frame was crafted to mirror Urbanrise’s dedication to excellence and creativity, guaranteeing an engaging visual journey.Story-Packed Communication
We developed a story that not only presented Urbanrise’s real estate offerings but also narrated their brand’s evolution. The video highlighted Urbanrise’s contribution to the evolution of urban living in South India, crafting a persuasive narrative that struck a chord with both existing and prospective partners.Outcome
Improved Image in the Market
The promotional video successfully conveyed Urbanrise’s goals, size, and dedication to quality, improving how the brand is viewed by consumers. It established Urbanrise as a top and forward-thinking player in the South Indian real estate industry.Greater Involvement with Stakeholders
The video was crucial in involving a variety of stakeholders, such as buyers of homes, investors, and financial backers. Its engaging story and superior production quality aided in fortifying Urbanrise’s connections with current stakeholders and drawing in new interest.Widespread Positive Effect on the Market
The promotional video garnered widespread praise, leading to a boost in the brand’s visibility and interest in Urbanrise’s projects. It emerged as an essential tool in their marketing and branding efforts, propelling further achievements in their current and future projects.Conclusion
Working together with Urbanrise on their real estate video campaign was a chance to showcase the brand’s bold goals and impressive accomplishments. At The Artistic Studio, our expertise lies in crafting content that not only narrates a tale but also propels business expansion and enhances brand visibility. The project’s success highlights our dedication to producing content that has a significant impact and is visually appealing, appealing to a wide range of viewers. We are excited to keep our collaboration with Urbanrise as they transform urban living in South India.